Allround Content Marketer

Movement On The Ground is ready for an Allround Content Marketer

Are you ready to make a significant impact? We are on the lookout for a dynamic and creative individual to take the lead in designing and implementing innovative, results-driven marketing campaigns. Your expertise will be crucial in amplifying our brand awareness, generating fresh leads, and reactivating our existing audience. By aligning the content strategy with MOTG’s goals, messaging, and values, you’ll play a key role in achieving our objectives and targets. You will ensure a compelling online presence, overseeing strategic content creation, performance monitoring and PR activities. Partnering with the Junior Web & Community Specialist you’ll drive engagement and boost traffic across our website and social media platforms.

 Join us and let’s start moving together!

Our Vision

A Better world starts with building better communities.

Movement On The Ground

We are an entrepreneurial NGO that was founded in 2015 in Lesvos Greece. At the core of all our missions stands our Camp to CampUs approach. Following that approach, we build a community, together with (camp) residents. Not for them, but with them. With this approach, we stimulate the social participation of newcomers and sustainably facilitate social & local integration within a community. Curious about our Camp to CampUs approach?

Watch the following video:

More about the role and your team

As the Allround Content Marketer, you will be part of our Amsterdam Support Office, working closely with the Junior Web & Community Specialist, Funds & Impact Director, Head of Operations, and Fundraising team members. Although you will be based in Amsterdam, you will also have close connections with our team members working on our ground missions. We seek someone who can engage and activate diverse audiences to reach our targets. We are a small team with big ambitions. Therefore, we are looking for somebody who is proactive, versatile, and curious.

Your challenge

As an NGO, we rely heavily on ‘community’ support. Therefore, it's essential to keep our donors, partners, and supporters engaged and invested in our mission. We must clearly communicate our values and activities across various channels. In this role, you will work closely with the Junior Web & Community Specialist on our social media presence and campaigns. Your tasks can be described as follows:

1.   Brand Strategy and Consistency

• Develop and implement a brand content strategy, including target setting and optional budget management;
• Ensure a diverse web- and social media presence by sharing content that is consistent with MOTG’s tone of voice and message throughout a multiplicity of channels.

2.   Content Creation and Planning

• Creating social media posts, including text, images, videos, and other relevant media, that drive traffic and engagement, translating into funding and donations for our missions;
• Developing a social media content calendar to ensure consistency and plan campaigns around key dates and events;
• Align content at different stages of the marketing funnel to nurture and convert leads;
• Think of innovative initiatives to (re)activate existing donors through engaging online activations;
• Tailer content to address the specific needs and different personas within the target audience (International vs. The Netherlands);
• Manage Google Ad Grants for free search advertising. 
• You write and pitch press releases and generate media attention.

3.   Campaigns

• Setting up and managing social media campaigns to increase visibility and engagement;
• Lead, develop and implement recurring campaigns, such as the Summer- and Winterization Campaign, highlight International Days, and the Emergency response missions;
• Lead all campaigns in an OESP (Owned, Earned, Shared, Paid) way of working;
• Managing PR activities to enhance our public image and reach a broader audience.

4.   Marketing Automation and Workflow Optimization

• Implement marketing automation tools to streamline communication and engagement processes;
• Create automated workflows that guide supporters through the customer journey.

5.   Analysis and Reporting

• Monitoring the performance of social media posts and campaigns using analytical tools;
• Reporting key metrics such as reach, engagement, follower growth and conversations;
• Adjusting strategies based on analytical insights to improve effectiveness;
• Establish key performance indicators (KPI’s) to measure the success of content initiatives;
• Track media and business performance and lead after-action reviews to feed-back takeaways and optimize future plans.

What we hope to find in you

• A hands-on person with a marketing mindset;
• A team player with innovative ideas;
• At least 4 years’ experience in a similar position.
• Proficiency with Google Analytics, Meta, Mailchimp, Salesforce, or HubSpot;
• Experience with SEO and web traffic metrics;
• Expertise in social media platforms;
• Excellent communication skills in Dutch and English;
• Willingness to adapt and learn new tools and techniques;

What we offer you

• A great place to work with the opportunity to learn, grow and develop yourself;
• The chance to be(come) part of great missions;
• We start with a year contract, with the intention to renew after the first year;
• We need you for at least 32 hours, but you are welcome for 40 hours a week;
• We do not count the number of holiday days you take; because we believe that you know best when you need some days to recharge and when this is appropriate;
• An office in the heart of Amsterdam and a delicious lunch

Ready to join?

Are you the next mover in our team? Are you convinced that you are the one for this new position? We love to meet you personally. Please send us your resume and motivation before the 5th of August 2024.

Contact details

Dafni Lymperidi – people@movementontheground.com